Adidas is a huge brand name in the world of sports and fitness and they have a huge company focus and work ethic based on one word. Collaboration. “We believe that, through sports, we have the power to change lives” (Karen Budell, data and measurement).
Adidas likes to work with professional athletes to make all of their apparel and gear to fit the preference of the athletes. They record data from various tests to intake information about what the consumers like about their products.
Their Ultra-boost running shoe has been marked as one of the greatest running shoes ever made. The unique boost technology offers a very comfortable feeling due to the give it has for the foot. I’ve tried using a pair before myself and it was like walking on a cloud. The design was originally made for women as they discovered this is the preference they would like for their feet.
The Adidas design team collaborated with their consumers in order to make this shoe as revolutionary as it is. By taking the creative minds of the team and countless tests and prototypes, they were able to find the sweet spot with Boost Technology. Adidas uses various google platforms to share designs and ideas with each other. The company depends so much on collaboration, they have the word on the wall of their headquarters building.
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